We are pleased to announce that Olio has signed an endorsement deal with Ernie Ball strings. Arif and Kelley are excited to join the Ernie Ball family of incredible artists. Ernie Ball, the world’s leading manufacturer of strings and accessories, has been making high-quality electric guitar and bass strings since 1962. World-class players like Paul McCartney, Keith Richards, Eric Clapton, Slash, Jimmy Page, and Buddy Guy have all played Ernie Ball strings to create their unique sound. They use the latest technologies and finest materials to continuously enhance the playing experience and provide an unparalleled palette of expressive options.